Tablets, tablets, tablets. It seems to me like no business or tech savvy person can live without them now. This trend is not dying out anytime soon, I can say that much with confidence. The only problem with the current tablet market is that it can still be extremely hard for new products to break through. I feel as if the reigns have already been handed to specific brands and models. Unless you’ve been living under a rock for the past 5 years, everyone knows that the iPad is still the best selling tablet on the market. Samsung has even had success on the market with their Galaxy Tab series as well. The one company that could be suffering is one that many of us might not think of: Microsoft.
Microsoft was at the top of their game when PCs were still the biggest thing to own. Microsoft was on top of the world. The sad fact is however, is that it’s not 2002 anymore. The PC is just about dead now. Tablet, smartphones, and laptops are where the future of technology lies currently. Microsoft has been struggling in the tablet market a bit unfortunately, and it’s starting to show now.
Lenovo Has Even Taken Notice
While Lenovo is still going to be releasing more small-screen tablets in the U.S., the company is still phasing out the ThinkPad 8 throughout the entire U.S. They will continue to sell the 8 and 10 inch models throughout the country until it’s completely out of stock. Even though Lenovo will still be releasing more tablets for Microsoft, they’re still discontinuing one of the Windows products. This isn’t to say that they’re going to release an upgraded version. It’s just done now.
It Just Might Be Too Late
Microsoft didn’t offer the proper support for small-screen tablets using Windows. You have to figure that it didn’t happen until Windows 8.1 came out in the fall of last year. This comes a year after the iPad Mini. Microsoft is just a bit too late to the game and don’t have enough backers from other tech companies to make a break through in the crowded market. Companies like Dell, Acer, and even Asus have all helped Microsoft out by producing small-screen tablets with Windows 8.1 OS, but nothing has been groundbreaking enough to push through and become a top seller.
What Do The People Want?
When it comes down to it, people want practicality. That’s just a fact. The fact that the Windows 8.1 was designed in the way to combine both desktop and tablet style app interfaces means that the ported desktop apps like Microsoft Office don’t perform very well on the smaller screened tablets. That being said, Microsoft has had their newest Surface Pro 3 perform very well and get some pretty good reviews. It’s accompanied by a larger screen and is designed to be a laptop replacement, so many of the apps and programs will be better suited for the tablet.
Overall, it can be a bit difficult to say what consumers want in terms of their tech. Smartphones and tablets are continually getting slimmer and slimmer, but that doesn’t necessarily mean smaller. There might be a reason for that. To have apps and programs that were designed to be ran on larger screens be operated on smaller screens just doesn’t seem necessarily practical. There could be some struggle to get the programs to respond properly or even be comfortable to operate on a small screen.
Microsoft’s tablets are still doing well, the larger ones at least. Only time will tell if the smaller tablets will be able to stay in the tablet game over the coming years.
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