Apple Surpasses Samsung in Sales for the First Time Ever

Apple and SamsungWell, for the first time in the history of the company’s mobile efforts, Apple has finally become the number one selling mobile phone vendor in the United States. Apple finally surpassed Samsung by selling nearly one million more units in the fourth quarter of 2012, according to Strategy Analytics.

Apple has witnessed its stock plummet in recent times as the stock market in the states shows doubts about the company’s ability to grow. However, that hasn’t stopped consumers from buying up the coveted iPhones that the company has to offer, including the newest addition to the group, the iPhone 5.

According to reports, Apple shipped 17.7 million iPhones for a record 34% share of the market. That is significantly larger than the 12.8 million units Apple shipped during the fourth quarter of 2011 for only a 25% market share. The key to Apple’s success this time around is the company’s ecosystem of iPhones along with the App Store in combination with generous subsidies from carriers and extensive marketing of the iPhone 5.

Samsung has been the number one mobile seller in the U.S. since 2008 and shipped 16.8 million units during the fourth quarter of 2012 as well. However, the company will now have to look ahead to recapturing the U.S. number one spot for 2013 by launching new and improved smartphones like the new Galaxy Grand and the rumored Galaxy S4.

While this may seem like bad news for Samsung, the company was still the biggest seller of phones in the U.S. during the entire year of 2012, shipping a total of 53 million phones to Apple’s 43.7 million. Apple only surpassed Samsung in the fourth quarter.

LG Electronics came in third place to Samsung and Apple during Q4, though the company did see shipments drop to 4.7 million, down from 6.9 million a year earlier. That gave the company a 9% market share, well below both Apple and Samsung.

Source: Computer World – Apple biggest phone maker in the U.S. for the first time

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