T-Mobile Not Switching to Shared Data Plans, Thumbs Nose at Verizon and AT&T

T-Mobile girlIf you are a traveling businessman, you probably have a smartphone with a data plan that allows you to download and use apps as well as surf the internet, send emails and do a lot of things you can do with a laptop. Unlimited data plans are very popular with consumers with many of them allowing you to use as much 3G or 4G LTE data as you want for a flat rate. However, many carriers are starting to turn away from unlimited data, instead opting for tiered or shared data plans. All except one, that is, and that carrier is T-Mobile.

T-Mobile is obviously the only carrier that is listening to customers and their desires for data plans. Unlike Verizon and AT&T, T-Mobile isn’t going to switch up its data plans. According to the company, not only do the customers have absolutely no desire for it but shared data plans are “potentially confusing and expensive.”According to a blog post from T-Mobile’s Senior Vice President of Marketing Andrew Sherrard, the company will not be conforming to this “one size fits all” data model.

In his post Sherrard stated, “Some of our competitors are backing away from simple, unlimited data and moving to family shared data plans. But would this approach actually deliver a better value to consumers? Do families really want to keep track of each others’ data consumption? We don’t think so.” T-Mobile is going to continue offering its traditional tiered plans for individuals as well as the newly announced no-contract plans that provide up to 5GB of monthly data without having to sign one of those 2-year agreements that makes most people cringe.

This could mean big news for customers of AT&T and Verizon, who may not be willing to transfer from their unlimited data to a shared plan, especially considering the fact that Verizon recently announced it is doing away with unlimited data entirely, even for those customers that were grandfathered in after the company announced its tiered data platform. If my unlimited data gets dropped, I may just find myself jumping ship to either T-Mobile or Sprint, depending on where I can get the better deal.

Source: CNET – T-Mobile won’t join the shared data party

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