Travelers Today Love Technology

airport smartphoneAccording to some fancy new research, travelers from the United States who plan and book trips online are more likely to be early adopters of new technology, more likely to own a smartphone and take about three leisure trips a year.  Is this because of new technology making things easier or the younger generation becoming more easily adaptable to new technologies?

In a statement from Carroll Rheem, Director of Research for PhoCusWright, a company that tracks travel trends, “The appetite for new technology is often coupled with a strong appetite for travel.” These findings were based on the not-yet-released results of PhoCusWright’s Traveler Technology Survey 2011. This study surveyed 1,948 online travelers, United States adults who have taken at least one leisure trip in the past 12 months that involved at least one flight/hotel stay and who planned their trip online.

Upon examination of the results of the survey, 47% of United States online travelers are on the cutting edge or are early adopters of new technologies. Of all of those early adopters, 71% own a smartphone and take advantage of 3.3 leisure trips a year. In addition to that, it was reported that this percentage of people spend an average of $3,712 annually on leisure trips.

Of the 1,125 online travelers who access the internet through their smartphone, 79% view maps or get directions while 62% research local activities, 43% research travel products and 42% reference existing travel information like their itineraries. The survey was designed to help companies better understand how consumers are bringing technology into their everyday lives and how that technology impacts their travel plans according to Rheem.

Even though the travelers surveyed were comfortable researching information on a smartphone, many were more inclined to switch over to a computer in order to enter in their credit card information. According to Rheem, “They just naturally graduate to the right tool for the job, it is easy to mistype characters on a smartphone.”

Source: MSNBC – Today’s travelers more connected than ever

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